In his 2007 book “The Dip” Seth Godin writes that “Smart people quit all the time..” what they don’t do is give up on a strategy. The idea is that while you pursue a worthy goal (strategy), you need to remain flexible in your approach (tactics).

Though the book is primarily targeted at entrepreneurs, it contains a lot of wisdom about the journey from mediocrity to excellence. The Dip is a perfect metaphor for everything from your career to individual problems you may tackle.

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